In their current jobs, one of the graduates focuses on PR media relations, while the other focuses mainly on PR event planning.
Knowing about the reactions of the people by freely moving among them is really a very valuable technique. They are also, however, changing their attitude towards the public in an appreciable way and the time is not far off when they shall also be able to win over public sympathy and be considered not as something to be shunned but as their friends and custodians of safety of their life and property.
The entity seeking attention may be a business. If they are encouraged to talk freely, they can give a true report about the public opinion. The attitude of the official is sometimes blunt and even rude.
In October the Department of Information and Broadcasting was created and the various publicity agencies working under different ministries were brought under the control of this department. Critics argue that CSR is just a superficial window-dressingthey believe that companies like BP, British American Tobacco and McDonald's are using CSR programs to distract the public from ethical questions incurred in their operations.
According to J. It should be done through a process of identifying public interest and potential CSR issues, prioritizing them, and closely monitoring their evolution, they can be managed—either by changing the company's behaviour or its stakeholders' expectations, or both Clark, In a Director-General of Information was appointed to control and co-ordinate war publicity.
A bureaucrat is usually blunt, curt, aloof and even rude. Every effort should be made to be sympathetic and courteous to the people in both these forms of contacts.
There is much red-tapism. Evaluation is difficult as publicity is usually used in conjunction with other promotional tools.