Benihana case

Benihana model

In a tactical maneuver potentially meant to avoid further arbitration, BOT flipped the case around and sued BI on the basis of the ARA instead of the license agreement. Then table helps the customer to participate in the cooking process. Hibachi and Teppanyaki Table: Tables are designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu. After an arbitration panel issued a permanent injunction against BOT for materially breaching the license agreement, BOT filed the latest lawsuit rather than appeal. These learning helped Rocky to open up his first unit of Figure 2: Benihana founder Hiroaki Benihana by In exchange, BOT agreed to submit to BI for approval any use of the Benihana trademarks and any changes to the menu as they related to the Hawaii location. With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. Arent Fox LLP USA March 31 A dispute that began with an unauthorized burger placed on a menu by a licensee recently culminated in the dismissal of the latest lawsuit between feuding factions of Benihana, the Japanese teppanyaki restaurant chain. He got himself enrolled in the school of restaurant management at New York City College, thinking that he would never go hungry in the restaurant business. In particular, the court noted that by suing under the ARA, there was no basis for the suit, as that agreement did not cover refusals to approve ads and menu items. Japanese interior: Authentic Japanese atmosphere 3. By February , BOT had expanded its burger offerings and BI attempted to terminate the license agreement for good cause. This case illustrates the issues that may arise when splitting trademark rights between geographic territories and the importance of thoroughly contemplating potential zones of expansion and the operational relationship between connected entities. After months of demands that the burger be removed because it had not been approved, the two parties entered into a series of legal proceedings.

Considering all these advantages and disadvantages into account the company had three principal areas for growth: The United States, overseas and Japan. Minimum wastage: As the menu was simple and limited so, the food wastage was reduced.

benihana of tokyo

By FebruaryBOT had expanded its burger offerings and BI attempted to terminate the license agreement for good cause. Benihana sells: Food and beverages Types of food served: Steak, chicken and shrimp Target customers: Business person, tourist visitors, white collars Site selection: Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time.

All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans. Furthermore they had the constraints of the staff and the cost factor which confined them to open there units in major cities.

There were other issues which had to be addressed for example importing every item from Japan used in construction of a unit and using Japanese carpenters. According to Bill Susha Vice President the company could limit to opening only 5 units a year because that was as fast as the two crews of Japanese carpenter could work.

Benihana case simulation solution

There were other issues which had to be addressed for example importing every item from Japan used in construction of a unit and using Japanese carpenters. With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. Furthermore they had the constraints of the staff and the cost factor which confined them to open there units in major cities. Model difficult to replicate: Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time and the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate 8 Related Papers. The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff. Benihana sells: Food and beverages Types of food served: Steak, chicken and shrimp Target customers: Business person, tourist visitors, white collars Site selection: Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time. All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans.
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Benihana of Tokyo, case study